Hi! from the Founder!

I am Debjani, the founder of Aananda.

Aananda was born from my deep appreciation for the artistry and craftsmanship of creating a saree. I wanted to preserve this beautiful craft while adding a modern touch.

Every saree has its own unique story, woven with care and passion, and I want to showcase these stories to the world.

  • Signature Design Sarees

    Each saree in Aananda’s Signature Collection is a unique creation, thoughtfully designed and crafted in-house. Using luxurious fabrics like crepe silks, pure silks, and tissue,as well as cottons the collection brings together tradition and contemporary artistry. Every piece is elevated with delicate laces, intricate embroideries, and shimmering sequins, adding richness and charm.

    This particular saree is a digitally printed crepe silk, featuring vibrant designs paired with an elegant black sequined scalloped lace along the borders.

    Crepe Silk 
  • Aananda's Exclusive Sarees


    Aananda’s Exclusive collection celebrates rare, handcrafted sarees that embody the finest weaving traditions of India. Each piece is a work of art, created by master artisans — from the opulent Baluchari silks of Bengal and the intricate Sambalpuri weaves of Odisha, to the timeless Benarasis of Varanasi and the rich Ikkat-Kanjivaram blends.

    This featured saree, a double pallu pure silk from Berhampur, Odisha, is intricately woven with vibrant multicolors, reflecting heritage, craftsmanship, and exclusivity.

    Silk 
  • Aananda's Cotton Jamdanis


    Aananda Collections' Jamdani range celebrates the beauty of both traditional and contemporary craftsmanship. From jacquard machine-woven designs to handwoven masterpieces crafted with needle by artisans from Bengal and Bangladesh, as well as exquisite Jamdanis created by Government of India merit-certified weavers, each piece reflects artistry and heritage.

    This particular saree features intricate jacquard work all over, offering elegance at an exceptionally pocket-friendly price — making timeless beauty more accessible.

    Cotton